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Opportunity score
A single number Meta puts on this screen. It is invented here, and it is invented there too — it is a heuristic, not a measurement.
72of 100
12 of 18 campaigns are delivering.
Last 30 days, account 10000000000001, USD, America/Los_Angeles.
Performance summary
- Amount spent
- $40,701.57
- Impressions
- 2,713,080
- Reach
- 1,161,833
- Link clicks
- 28,175
- CTR
- 1.04%
- Lifetime spend
- $18,742.33
Top campaigns by spend
Campaign
Amount spent
Impressions
Link clicks
CTR
[Engagement] Meridian Pour-Over Kit — Broad Reach Jun 2026
$5,760.50
182,520
2,810
1.54%
[Leads] Petrel Rain Shell — Seasonal Mar 2026
$5,279.24
173,880
2,764
1.59%
[Engagement] Brightside Trail Runner — Prospecting Jan 2026
$5,026.45
211,800
3,515
1.66%
[Leads] Fernlow Hydration Bottle — Prospecting Dec 2025
$3,573.98
157,170
2,153
1.37%
[Traffic] Ostara Sleep Mask — Seasonal Dec 2025
$3,422.60
173,520
3,140
1.81%